Audits are an integral part of Email Marketing. Regular audits should be part of your schedule. They allow you to see where your efforts are working well and where they could use some love and attention.
Below are some of the most commonly asked questions about Email Marketing Audits.
A sales funnel or email marketing audit is an analysis of essential components that have an impact on your marketing results. A comprehensive audit can show you what's not working and how to fix it, so that you can increase the return on investment (ROI) of your campaigns.
I've written an article explaining what an email marketing audit is and why you need to be performing them regularly. You can read it here.
An audit can help you discover and pinpoint any potential problems with your emails or campaigns. It lets you know what is working with your strategies and allows you to refine and improve things so you're putting forth the best possible effort and seeing results.
You should be checking in on all your marketing efforts regularly, with full audits being performed at least once per year and mini-audits being done quarterly.
The frequency of your audits will depend on the size of your list and how many emails your campaign(s) contain; the higher the number, the more frequently audits should be performed.
Whether you do your audits in-house or hire externally is going to be a matter of personal preference, as each has its benefits.
Having an internal staff member audit your marketing efforts can be more cost-efficient if you have the staff to do so. Someone familiar with your efforts will instinctively know where to look for holes. However, they're also more likely to overlook things they feel are trivial like different font sizes, send-from addresses, and design flaws.
Having a professional perform your audits will require more financial investment, however, you'll get an impartial overview of your efforts as well as insight into components that you may not be aware of.
I am an email marketing specialist and expert. Since I started my consultancy, I've personally created over a thousand sales funnel and email marketing projects, ranging in complexity from the simple monthly newsletters to personalized retargeting campaigns, and everything in between.
I have studied under the masters and consistently upgrade my skills and knowledge. I am also a huge marketing geek, so I spend a great deal of my time analyzing major campaigns... just for fun.
I offer comprehensive Email Marketing Audits. All audits start with an interview to get an overview of what your goals are and where you think you can improve. Then I dive into your service platform, looking at your overall metrics along with the metrics for your individual emails and your campaigns. Each email is individually analyzed as well, paying close attention to design and layout, as well as verifying links, CTAs, responsiveness and compliance with industry standards and platform policies.
My findings are compiled into a personalized PDF report that outlines the strengths and weakness of your marketing efforts and provides customized solutions to improve the effectiveness of your campaigns. Once the report is completed, another call is scheduled to go over your action plan and next steps, so I can answer any questions you may have.
In short, all of them. I've worked in countless different platforms, so am not hindered by lack of experience with a platform. You can be sure that I can quickly and confidently find the information I need inside your platform.
In order to provide a full analysis of your email marketing, I require full access to your email marketing service provider. I will need to be able to view all reports and metrics, as well as each individual email and have the ability to test-send emails. How you provide access will depend on your service provider.
My Email Marketing Audit services are dependent on the extent of your email marketing campaigns. Audits start at $997 for one campaign, which includes the analysis of one sign up form, one lead magnet, one landing page, and up to five emails. A full PDF report with individualized action steps and Q&A call is also included.
I perform a comprehensive analysis of your email marketing efforts. Some of the things I look at include:
- Sign up forms
- Lead magnets
- Landing pages
- Metrics (open rates, CTR, bounces, unsubscribes, etc.)
- List health and hygiene strategies
- Sender reputation
- Segmentation strategies
- From line
- Subject lines
- Content design
- Content purpose
- Footer info
Turn around time for a comprehensive Email Marketing Audit is 1 - 2 weeks, depending on the size of your campaign.
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