What happens when marketing misses its mark?

What happens when marketing misses its mark? 2
Marketing fails all the time, but if we’re lucky, it’s only because it didn’t connect the way it was intended to, and a few tweaks can save it. But occasionally, well-meaning marketing misses its target so entirely that it lands right in the “Tone-deaf and hurtful” pile of failed marketing, as ATCO, an Alberta-based company, ...

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How to Know What Your Customers Need from You

How to Know What Your Customers Need from You 3
My inner 8-year-old is bouncing around on a sugar high like...well...an 8-year-old who ate too much sugar. We FINALLY got to watch Ghostbusters Afterlife. For a number of reasons, we had to wait, but last night was THE night. I've been ridiculously excited to see this movie since I saw the trailer in early 2021. ...

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Pandemic Pivot Strategy Success Stories

Pandemic Pivot Strategy Success Stories 5
2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good - businesses that weren't able to implement a pivot strategy successfully. At the time of writing ...

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You Might be the Reason your Marketing Doesn’t get Results

You Might be the Reason your Marketing Doesn't get Results 6
Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails...  In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren't the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we ...

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Top 6 Reasons Why Marketing Fails – Part 2

Top 6 Reasons Why Marketing Fails - Part 2 7
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

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Top 6 Reasons Why Marketing Fails – Part 1

Top 6 Reasons Why Marketing Fails - Part 1 9
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

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What is Marketing REALLY?

What is Marketing REALLY? 10
What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you ...

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