Everything you need to know about Sales Funnels – Pt 1

A Sales Funnel is simply the process a business uses to turn prospects into customers or clients, regardless of what you sell or how you’re selling it. It goes by many names, but they’re all the same thing: Conversion Funnel Purchase Funnel Customer Funnel Automation Funnel In recent years, some funnel experts have started referring ...

The Do’s and Don’ts of Effective Lead Magnets

by Trina Waller

I recently had the opportunity to sign up for and review a whole bunch of lead magnets. Some stand out as exceptionally well done, but most of them? Unremarkable and not particularly memorable. This ISN’T what you want your lead magnet to be. Your lead magnet is likely going to be your audience’s FIRST introduction ...

What happens when marketing misses its mark?

by Trina Waller

Marketing fails all the time, but if we’re lucky, it’s only because it didn’t connect the way it was intended to, and a few tweaks can save it. But occasionally, well-meaning marketing misses its target so entirely that it lands right in the “Tone-deaf and hurtful” pile of failed marketing, as ATCO, an Alberta-based company, ...

How to Know What Your Customers Need from You

by Trina Waller

My inner 8-year-old is bouncing around on a sugar high like...well...an 8-year-old who ate too much sugar. We FINALLY got to watch Ghostbusters Afterlife. For a number of reasons, we had to wait, but last night was THE night. I've been ridiculously excited to see this movie since I saw the trailer in early 2021. ...

How to use Story the easy way to connect with your audience authentically

by Trina Waller

How many times have you ended up on someone’s list expecting it to be filled with valuable tips and insight (because that’s how they sold it) only to be delivered nothing but pitch after pitch for the first little while then everything just… stops? Only for them to show up in your inbox again a ...

Pandemic Pivot Strategy Success Stories

by Trina Waller

2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good - businesses that weren't able to implement a pivot strategy successfully. At the time of writing ...

You Might be the Reason your Marketing Doesn’t get Results

by Trina Waller

Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails... In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren't the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we ...

Top 6 Reasons Why Marketing Fails – Part 2

by Trina Waller

This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

Top 6 Reasons Why Marketing Fails – Part 1

by Trina Waller

What is Marketing REALLY?

by Trina Waller

What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you ...