You Might be the Reason your Marketing Doesn’t get Results

Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails... In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren't the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we ...

Top 6 Reasons Why Marketing Fails – Part 2

by Trina Waller

This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

Top 6 Reasons Why Marketing Fails – Part 1

by Trina Waller

What is Marketing REALLY?

by Trina Waller

What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you ...

How to Choose the Best Email Marketing Platform for Your Business

by Trina Waller

I am asked ALL THE FREAKING time what the BEST email marketing & automation platform is. While most marketers have a favorite platform as the one the recommend the most, I actually don’t. Email marketing and automation has been my bread and butter service for almost my entire time in business and I’ve had the ...

6 Tips to Successfully Work from Home

by Trina Waller

If you're new to working from home, it can seem a little intimidating. Initially, it can be hard to find your groove, especially if you've never done it before, but there are many perks to not having to go into the office: Note: This article was originally published on my previous website back in 2013. ...

How to turn customer complaints into a loyal client base

by Trina Waller

Note: This article originally appeared on my previous website in 2014. I’m reposting it here because it’s still relevant. How can you turn customer complaints into a loyal client base? Several years ago, I was hired by a company that had a long history of poorly handling of customer complaints. This company was plagued by ...

How to Survive When Your Computer Doesn’t

by Trina Waller

Note: This article originally appeared on my previous website back in 2014. I’m reposting it now because it’s still relevant. It is no secret that I rely on my computer to function; doesn’t everybody? Not only is it a core element of my daily life, but it is also absolutely essential to my business. Which ...

How NOT to Succeed in Your Career – A guide for women working in office settings and aspiring to go nowhere

by Trina Waller

Note: This article originally appeared on my previous website back in 2013. I’m reposting it now because it’s still relevant. This tongue-in-cheek article was written to inspire women to do the exact opposite of the “tips” included here. I am part of several discussion groups on social media that are geared towards my experience and ...

Why you NEED Standard Operating Procedures

by Trina Waller

Note: This article originally appeared on my previous website back in 2013. I’m reposting it here because it’s still relevant. I don’t know about you, but when I think of the term Standard Operating Procedures (SOPs), the first thing that comes to mind is BIG BUSINESS. You know the type – inflexible profit-making machines with the ...