There's a million trainings out there on creating an "irresistible" offer; I know, I've taken a LOT of them.

You know what they're all missing?


It's really hard to make an offer "irresistible" if you don't define what makes it an offer, right? 🤔

This ISN'T one of "those" trainings. It's not even really a training. It's a GUIDED Workbook designed specifically to guide you (duh) through what an offer actually is and how to design yours so that it stands out from all your competitors offers.

Hey there, DIYer!

I see you. I AM you.


You want to skip the lessons and get right to the tools, right? This Guided Workbook is for you.  ❤️


"But what's in it?" you wonder. 


Let me show you. (kinda)

The Designing an Offer that Truly Stands Out Guided Workbook is the accompanying workbook to my upcoming Designing an Offer that Truly Stands Out live workshop, but you want to skip the training, right?

While this Guided Workbook won't be AS good as the live workshop, (it's not going to answer your questions like I will 🤷‍♀️), it's still a pretty amazing tool all on its own. That's because I built part of the lessons right into it! 

That's right. This isn't just a series of "fill in the blanks" type of workbook. It's going to guide you through designing your Stand Out Offer step-by-step.

From defining your Unique Mechanism (and what that is), all the way through to creating a compelling Call To Action. you'll be able to quickly design an amazing offer that will do two things:

  1. Convert better than offers created without this framework, and
  2. Squash objections before they're brought up.

Which is exactly what your offer needs to do!

This Offer Design Guided Workbook will walk you through all 7 essential components your offer needs to stand out from the crowd:

The Deliverables - Your product or service, what people actually receive when they get your offer.

The Benefits - What makes people CARE about your offer. Learn how to make them care more.

Price & Terms - What they have give and how to get your thing, with a side of pricing psychology, please!

Premiums & Bonuses - The "extras" you add to your offer to make it truly valuable, not just look more valuable, matter more than you think. Find out how to offer premiums that are just as drool-worthy as your core offer.

Risk Reversal - How you mitigate both the financial and non-financial risks associated with your offer. (Yup, there's a whole list of common risks you'll need to overcome with your offer design.)

Reason to Respond - Screw fake scarcity, give your people a real reason they should buy right now.

The Call To Action - "Buy Now" just isn't going to cut it. Learn what to do instead. 

The only thing better for your offer than this Guided Workbook is taking the live workshop, but I get you, DIYer. Live workshops are kind of a pain, right?

So get the Designing an Offer that Truly STANDS OUT Guided Workbook today and start creating offers that smash those pesky objections and convert better. 

What if you change your mind and want to attend the live masterclass later?

I get it. Sometimes I sign up for things and realize I might need more help than I thought. Or I get the tools, and want to know what wasn't covered. It happens.

This is why I'll be including a special link in your workbook delivery email, where you'll be able to put the cost of your workbook towards the registration fee for the live workshop.

That way, if you change your mind and decide you actually do want to have live guidance and your questions answered, you won't be out the money for the workbook. Sound good?

Is this Workbook REALLY that great?

I created it, so of course I'm a bit biased, but...


The problem with most of the trainings and tools on offer creation is that they focus on the wrong things. They focus on headlines, engaging titles, value-adds, order bumps, and one-time-offers.

These things may be part of an offer, but they aren't what's going to make people buy.

Your offer is more than just your product, it's price, or what you throw in to make it seem more valuable. It includes all this "other stuff" hovering just under the surface that makes the difference between an offer that converts like crazy and one that flops faster than Dick Fosbury. (High-jump fans will get that.)

The Designing an Offer that Truly STANDS OUT Guided Workbook shows you what that "other stuff" is, and how to address it in your offer.


I designed this offer with it, so there's that. Yup, I use this workbook for every offer I create, whether it's for me or my clients. That's how I KNOW how good it is.

So what do you say?


In case we haven't met yet, my name is Trina Waller and I'm a Digital Marketing Strategist specializing in Email Marketing and Sales Funnels. I've spent 12 years designing highly profitable offers, marketing campaigns, and sales funnels for multi-national brands, and now I'm taking what I've learned directly to the people who need it most - YOU - the small business owner, the entrepreneur who's just trying to earn more than a living doing what you love so you can spend more time with the people you love.

I'd love to show you how. ❤️

**NOT an accurate representation of my daily face
Trina Waller
Digital Marketing Strategist

Love Notes from Clients

Trina has helped me IMMENSELY.

Her knowledge far surpasses the "experts" out there. I HIGHLY recommend her!


Jenifer Narragon

Taught me more in a few hours than I learned on my own in months!

Trina took the time to explain every detail to me so that I understood it completely.


Pam Alvarado

Instrumental in our success

Trina has helped us put systems into place that help us stay organized, increase our sales, and provide top-notch customer service.


Cheryl Perkins

Val J
Jennifer B
Carla K2


For a limited time, get the Designing an Offer that Truly STANDS OUT Guided Workbook for only $17

This is the FIRST time I'm offering this workbook to the public. My clients have been using it for a while, to rave reviews, but I'm not sure how long I'll be offering this as a stand-alone product, so this might be your only opportunity to get the workbook without attending a workshop. 

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Rose CaiazzoCropped

You won't regret any time invested with Trina!

Trina is a major changemaker in making a funnel that works. She has the unique ability to cut through the irrelevant information, myths, and self-induced inertia that roadblocks people from achieving success with funnels! She has been instrumental in opening my eyes as to the kinds of things I need to be doing to grow my company.  Highest recommendation here!

Rose Caiazzo

Social Media Secrets Club


I highly recommend Trina!

I was completely clueless in regards to setting up my Email Campaign. With Trina's kind guidance and amazing talent, it was set up in no time and more importantly, I now have a much better understanding of the process.

Else Johnson

More Than Just Fine Coaching


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LEGAL DISCLAIMER: Any and all results or sales figures stated throughout this website are my personal results or sales figures and those of my clients. An informational "how to" product alone is not a magical solution. The average person who buys any “how to” information gets little to no results, especially if they do not put what they've learned into practice. I have used the above references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, then this product may not be for you.