There's a million trainings out there on creating an "irresistible" offer; I know, I've taken a LOT of them.

You know what they're all missing?


It's really hard to make an offer "irresistible" if you don't know what an offer actually is, right?

This ISN'T one of "those" trainings...

Your offer is more than a product description, price, or "value-adds"

It's ALL of this.... and more!

As an entrepreneur or business, you create offers ALL. THE. TIME.

Everything you create for your audience is an offer, from your free lead magnet to your high-ticket coaching program (and everything in between these two price points).

Don't you think they deserve to be worthy of the time it takes to create and market them? 

I do. That's why I've put together this LIVE workshop.

In Designing an Offer that Truly Stands Out LIVE Workshop, I'm going to walk you through everything it takes to put together an offer in a way that gets results. Every time.

At the end of this workshop, you'll understand:

Exactly what an offer actually is (and what it isn't)

The 10 different offer types and how to choose the best one for your offers

The 7 things that make up an offer and how to leverage each of them to create better offers (Scroll down to learn more about these 7 essential components every offer needs)

Who your competitors really are and how to ethically use their offer to make yours better

From defining your Unique Mechanism (and what that is), all the way through to creating a compelling Call To Action, by the end of this workshop, you'll be able to quickly design an amazing offer that will do two things:

  1. Convert better than offers created without this framework, and
  2. Squash objections before they're brought up.

Which is exactly what your offer needs to do!



The workshop starts on Thursday, June 16, 2022, with a combination of pre-recorded videos and live lessons. Pre-recorded videos will be available in your account on my course platform, and live lessons will be done via Zoom with the recordings uploaded to the course platform the next day.

Day 1


We're going to kick off the Workshop by getting your head in the game with some carefully selected Mindset lessons.

Day 2

Lesson #1: Offer Breakdown, 30-45m

What you'll learn:

  • What "Offer Positioning" is and how common household products use it to sway your purchasing decisions.
  • What an offer actually is.
  • The 10 most common offer types and how to choose the best one for your offer.
  • The 7 essential elements of successful offers.
  • Who you're really competing against with your offer.

**Homework will be assigned for this lesson.

Day 3 - Homework Day

The homework assigned in Lesson #1 is essential for your success.

There will be no lessons on this day to allow you the time and brain-space necessary to complete the task.

Day 4

Lesson #2: Designing Your Offer, 45-60m

This lesson will provide an in-depth explanation of the 7 Essential Offer Components and how to leverage them to create your Stand Out Offer:

  • The Deliverables: What people actually receive when they get your offer
  • The Benefits: What makes people CARE about your offer. You'll learn how to make them care more.
  • Price & Terms: What people have to give, and how, to get your thing. You'll learn how to use pricing psychology to eliminate price-based objections.
  • Premiums & Bonuses: You can add "whatever" to make your offer seem more valuable, but offers that ARE more valuable convert better. Learn how to offer premiums that are just as drool-worthy as your core offer.
  • Risk Reversal: You're going to need more than just a money-back guarantee. Learn the 6 other most common risks (or objections) your offer needs to overcome.
  • The Call-To-Action: "Buy Now" doesn't cut it. Learn what to do instead.

Day 5 - June 21, times TBD

BONUS: 2-Hour LIVE Q&A Session(s)

Get personalized advice and your questions answered during Live Q&A sessions.


When you register, you'll also get:


I've selected 6 specific topics to help you through the most common roadblocks that come up when my clients are designing their offers, including my most popular, Knowing Your Worth(y), where I'm going to show you how you can feel good about accurately pricing your offers so that they reflect your value.

These pre-recorded lessons will be released to you daily, with two on Day 1 (because there's no lesson.)

Value: $497


Lessons are great and all, but it won't make a bit of difference if you don't do the work. This is why I'm throwing in a 23-page guided workbook that will walk you through every step of designing your Stand Out Offer.

And yes, it's really printable. It's a text-based PDF with no images or coloured backgrounds, so you won't go through your entire ink supply printing it.

Or, if you're the environmental type, upload it to your favorite Notes app and use it digitally.

Value: $97


This workshop is going to change everything you think you know about offers and I'd be doing you a HUGE disservice if I didn't give you the opportunity to get personalized advice or ask questions about your specific offer.

So I'll be hosting several 2-hour Q&A sessions limited to small groups of 10 or less to make sure you get the answers you deserve.

Value: $497

This might be the ONLY time I offer this program as a live group workshop, so if you're the type of person who needs to have their questions answered, you're going to want to make some time to join us.

I typically offer this training program individually to my clients for $1497, but until June 15, 2022 at midnight, you can get in for just $297. Then doors close for good.

Register today and start creating offers that smash those pesky objections BEFORE they're asked.

Can a Workshop REALLY Pay for Itself?

I get it. Inflation is crazy, prices just keep going up and up and there doesn't seem to be any end in sight.

It's tempting to keep your prices as low as possible to keep people buying from you, but that's not really paying your bills, is it?

The truth is that you need to be raising your prices too. We ALL do.

I'd love to show you how to design your offers in a way that will make people want to buy it, no matter what the price or what the inflation rates are.

All you have to do is join this workshop and put what you learn to work for you.

If you've got your target audience dialed in and you do the work to design your offers using the framework I'm going to teach you, then the next offer to present to your audience CAN pay for this workshop - and then some.

But you have to actually do the work; there are no fill-in-the-blanks here. Just a framework that's been tested and proven to work time and time again.

You have nothing to lose, except some time and effort, and everything to gain.

I'll even throw in an extra bonus to make sure you've got your target audience dialed in.

Sound good?

WAIT...can't I get this information in your $37 workbook and not have to pay $297?

Well, yes... and no.

It's true that the Designing Offers that Truly STAND OUT Guided Workbook includes a lot of the information that's covered in this workshop, AND it's currently on sale as a stand-alone product for $37, but it's just an overview of the information used to guide you through designing an offer. It's not going to provide you with a complete understanding of things like the three layers of benefits, anti-benefits, or pricing psychology like attending the workshop will.

It also can't answer your questions when you come across something you're not sure of.

When you attend the live workshop, all of these things and more are explained in great detail, and then followed up with several Q&A opportunities, so you never have to wonder if you're doing it right. You'll KNOW.

But if you're a solid DIYer who would rather skip the workshop and just do the work, the Designing Offers that Truly STAND OUT Guided Workbook will still help you. You can get it here, and if you change your mind afterward, there's a special link included to put the workbook fee towards your Workshop registration.

But I've already taken a bunch of courses on offer creation...

So have I. Which is why I know that you probably didn't learn anything that made a damn bit of difference for how your offers convert. And that's the goal, isn't it?

The problem with a lot of the trainings and tools on offer creation is that they focus on the wrong things. They focus on headlines, engaging titles, value-adds, order bumps, and one-time-offers.

These things may be part of an offer, but they aren't what's going to make people buy.

Your offer is more than just your product, it's price, or what you throw in to make it seem more valuable. It includes all this "other stuff" hovering just under the surface that makes the difference between an offer that converts like crazy and one that flops harder than Dick Fosbury. (High-jump fans will get that.)


The Designing an Offer that Truly STANDS OUT Live Workshop shows you what that "other stuff" is, and how to address it in your offer.

I designed this offer with it, so there's that. 🤷‍♀️

I use this framework for every offer I create, whether it's for me or my clients, and have for several years. (OK, most offers. Sometimes I get lazy.) That's how I KNOW how good it is.

So what do you say?


In case we haven't met yet, my name is Trina Waller and I'm a Digital Marketing Strategist specializing in Email Marketing and Sales Funnels. I've spent 12 years designing highly profitable offers, marketing campaigns, and sales funnels for multi-national brands, and now I'm taking what I've learned directly to the people who need it most - YOU - the small business owner, the entrepreneur who's just trying to earn more than a living doing what you love so you can spend more time with the people you love.

I'd love to show you how. ❤️

**NOT an accurate representation of my daily face
Trina Waller
Digital Marketing Strategist

Love Notes from Clients

Trina has helped me IMMENSELY.

Her knowledge far surpasses the "experts" out there. I HIGHLY recommend her!


Jenifer Narragon

Taught me more in a few hours than I learned on my own in months!

Trina took the time to explain every detail to me so that I understood it completely.


Pam Alvarado

Instrumental in our success

Trina has helped us put systems into place that help us stay organized, increase our sales, and provide top-notch customer service.


Cheryl Perkins

Val J
Jennifer B
Carla K2


Until JUNE 15, Register for the Designing an Offer that Truly STANDS OUT LIVE Workshop for only $297

This might be the ONLY time I offer this program as a live group workshop, so this could be your only opportunity to get all your questions answered personally. 



- The Designing an Offer that Truly STANDS OUT Live Workshop (value: $1497)

- 6 Pre-recorded Mindset Lessons (Value: $497)

- 23-Page Guided Workbook (Value: $97)

- 2-hour Small-Group Live Q&A Session (Value: $497)

PLUS an extra bonus training and workbook on Defining and FINDING the RIGHT People for Your Offer (Value: $197)

Register now for only $2755 $297

Get INSTANT access in just a few steps

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Rose CaiazzoCropped

You won't regret any time invested with Trina!

Trina is a major changemaker in making a funnel that works. She has the unique ability to cut through the irrelevant information, myths, and self-induced inertia that roadblocks people from achieving success with funnels! She has been instrumental in opening my eyes as to the kinds of things I need to be doing to grow my company.  Highest recommendation here!

Rose Caiazzo

Social Media Secrets Club


I highly recommend Trina!

I was completely clueless in regards to setting up my Email Campaign. With Trina's kind guidance and amazing talent, it was set up in no time and more importantly, I now have a much better understanding of the process.

Else Johnson

More Than Just Fine Coaching


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LEGAL DISCLAIMER: Any and all results or sales figures stated throughout this website are my personal results or sales figures and those of my clients. An informational "how to" product alone is not a magical solution. The average person who buys any “how to” information gets little to no results, especially if they do not put what they've learned into practice. I have used the above references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, then this product may not be for you.