How to Create a Powerful Customer Journey

customer-journey
  Every business needs customers, but customers don’t happen by accident. They happen because we, as business owners, create products that they want, need, and can afford. They happen because we create marketing strategies and content that is designed to attract, interest, and convince them to buy our products. In marketing, timing is everything. Making ...

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Pandemic Pivot Strategy Success Stories

Pandemic Pivot Strategy Success Stories 2
2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good - businesses that weren't able to implement a pivot strategy successfully. At the time of writing ...

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You Might be the Reason your Marketing Doesn’t get Results

You Might be the Reason your Marketing Doesn't get Results 3
Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails...  In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren't the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we ...

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Top 6 Reasons Why Marketing Fails – Part 2

Top 6 Reasons Why Marketing Fails - Part 2 4
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

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Top 6 Reasons Why Marketing Fails – Part 1

Top 6 Reasons Why Marketing Fails - Part 1 6
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

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What is Marketing REALLY?

What is Marketing REALLY? 7
What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you ...

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Brilliant marketing that works doesn’t have to be pretty

Brilliant marketing that works doesn't have to be pretty 10
Marketing that Works isn't always Attractive Hit counters, animated WordArt, Comic Sans, jarring sectional transitions,  background Gifs, hard-to-read font colours, and a guest book. No, this isn't a remnant of the 90s that someone forgot to take down. It's a screenshot of Marvel's website for Carol Danver's feature flick, Captain Marvel. Yes, THAT Captain Marvel. ...

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