The Do’s and Don’ts of Effective Lead Magnets

I recently had the opportunity to sign up for and review a whole bunch of lead magnets. Some stand out as exceptionally well done, but most of them? Unremarkable and not particularly memorable. This ISN’T what you want your lead magnet to be. Your lead magnet is likely going to be your audience’s FIRST introduction ...

How to Create a Powerful Customer Journey

by Trina Waller

Every business needs customers, but customers don’t happen by accident. They happen because we, as business owners, create products that they want, need, and can afford. They happen because we create marketing strategies and content that is designed to attract, interest, and convince them to buy our products. In marketing, timing is everything. Making ...

Pandemic Pivot Strategy Success Stories

by Trina Waller

2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good - businesses that weren't able to implement a pivot strategy successfully. At the time of writing ...

You Might be the Reason your Marketing Doesn’t get Results

by Trina Waller

Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails... In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren't the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we ...

Top 6 Reasons Why Marketing Fails – Part 2

by Trina Waller

This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That's the point. You can ...

Top 6 Reasons Why Marketing Fails – Part 1

by Trina Waller

What is Marketing REALLY?

by Trina Waller

What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you ...

What is a Good Email Open Rate?

by Trina Waller

Being successful with your email marketing means understanding the metrics behind your campaigns. Metrics can help you see which of your emails are doing well and where you need to improve. One of the most common metrics that people look at are open rates. It’s often the first metric people see and the first one ...

How to Start an AMAZING Email List

by Trina Waller

Here’s my disclaimer: Despite the title of this post, the content will probably be a bit of a let down. You may have found your way here expecting to find some grandiose plan to market yourself or your products to your list only to find yourself faced with the bare - and boring - mechanics ...

Brilliant marketing that works doesn’t have to be pretty

by Trina Waller

Marketing that Works isn't always Attractive Hit counters, animated WordArt, Comic Sans, jarring sectional transitions, background Gifs, hard-to-read font colours, and a guest book. No, this isn't a remnant of the 90s that someone forgot to take down. It's a screenshot of Marvel's website for Carol Danver's feature flick, Captain Marvel. Yes, THAT Captain Marvel. ...