4.4 Flow & Click Path ⋆ Trina Waller Strategic

Can your visitor follow the page — or do they stall out?

A well-built funnel means some people land on your sales page already ready to say yes.
Don’t make them hunt.

In this lesson, you’ll learn how to guide your buyer with intention by:

Identifying your click path — the step-by-step journey to your CTA
Supporting decisions in the right order — without distractions or dead ends
Spotting friction without a heatmap — using scroll-based intuition
Using repeated CTAs with consistent wording and placement (yes, it helps)

Flow isn’t about clever design — it’s about functional decision support.
When your message, layout, and buttons guide the eye, conversions follow.

Use the Click Path Checklist in the resources to map and refine your buyer’s journey — so they can say yes sooner.

Let’s finish strong.