There has never been a more accessible time to create a website. With countless DIY platforms on the market, literally, anyone can create a professional-looking website easily.
But simply having a website isn't enough. Your website MUST have a purpose and it MUST include 5 different strategies to be a source of sales or conversions.
What are they?
SEO Strategy - Metadata, keywords & phrases, quality link building, both internally and externally. SEO strategies are what allows your website to be found in search engines.
Education & Engagement Strategy - Sets you apart from your competitors by showing your audience WHY they should buy from YOU.
CONVERSION Strategy - You, leading your site visitors and prospects through their buyer's journey. This is where your site visitors become CLIENTS! Without a solid conversion strategy, what is prompting people to buy from you? Nothing, that's what.
Abandoned Cart Strategy - People ARE going to leave before they've completed their purchases. Are you going to just let them walk away? That's a bad idea.
Follow-Up Strategy - Yay! You've converted your prospects into clients! Now what? Show them some love and keep them coming back. Because it's a hell of a lot easier to sell to people who have already purchased from you than it is to create new clients.
These five strategies are the difference between a professionally-designed website that's going to cost you $5000 or more and one that you can get done for under $500 or do yourself. If you're paying someone to create a website, you should be paying for these strategies. If you're not implementing these strategies, you're paying too much.
You can learn how to build all of these strategies into your own DIY website with my new course, Zero to Pro Website Design Course.