You've built something real. You believe in it completely.
And your business still feels as fragile as when you started.
That's not a you problem. That's an architecture problem.
I fix that.
I'm Trina Waller — a Fractional CMO for health, wellness, and regulated businesses.
I step in when growth feels fragile and redesign what's underneath.
Most marketing advice was written for someone else's business.
It was written for businesses that can make bold claims. Run aggressive acquisition funnels. Manufacture urgency. Lean hard on social proof before it's earned.
That's not your business.
You're running a health or wellness practice, a certification program, a clinic — something you built because you believe in it.
And you've probably already discovered that the standard playbook doesn't fit. That the tactics that work for everyone else either don't land with your audience, or worse, actively damage the trust you've spent years building.
The answer isn't to market less. It's to build something designed for how your clients actually make decisions — which is slowly, carefully, and based almost entirely on trust.
That's what I build.
What working together looks like.
I've spent over 16 years building revenue systems for businesses where trust is the actual product.
My work is diagnostic before it's prescriptive. I step in when growth feels fragile — when the business depends too heavily on you showing up, when marketing is technically working but the foundation underneath it isn't solid, when you've built something real but can't figure out why the numbers don't reflect it.
I don't push harder on what's already there. I redesign what's underneath.
I work with health practitioners and clinics, yoga teacher trainers, wellness certification bodies, disability advocates, and other regulated businesses where getting it wrong has real consequences.
Every engagement starts with a structured assessment and a straight conversation about what's actually going on.
If your audience has been burned before, if your reputation is an asset you can't afford to compromise, if compliance feels like a ceiling rather than a framework — this is the work I do.
Case Studies
See my work in practice.
The yoga teacher trainer hemorrhaging $12,000/month who finally built the program she'd been putting off for years.
The disability support coach whose program filled in 30 days once the architecture matched her audience.
The businesses that grew not by doing more — but by building smarter.
If any of this is resonating, the best next step is a conversation.
No pitch. No pressure. Just a straight look at your business and whether I'm the right person to help.
Or start with the case studies if you're not quite there yet.