Growing revenue in a regulated industry is a different problem.
Most marketers don't know that. I do.
Growth feels fragile when the foundation isn't built for trust.
I'm Trina Waller — Fractional CMO for regulated, high-stakes, and compliance-sensitive businesses. I architect revenue systems where trust compounds instead of depletes.
I don't scale noise. I design systems that earn belief.
For businesses where regulation, reputation, or audience sensitivity make shortcuts expensive — that distinction is everything.
Most marketing advice was written for someone else's business.
It was written for businesses that can make bold claims. Run aggressive acquisition funnels. Manufacture urgency. Lean hard on social proof before it's earned.
That's not your business.
You operate where the stakes are higher. Where a compliance misstep isn't just a wasted ad spend — it's a regulatory problem, a reputation risk, or a trust breach you can't walk back.
The answer isn't to market less. It's to market differently — with architecture that treats trust as a structural decision, not a brand value.
That's what I build.
I work best with businesses where getting it wrong is expensive. Specifically:
Medical Device Distributors & Health Product Companies Navigating Health Canada advertising frameworks while building compliant, scalable lead generation and sales systems.
Health Practitioners & Clinics Growing patient acquisition and retention within college and regulatory body guidelines — without eroding the professional credibility that drives referrals.
Wellness Coaches & Certification Bodies Building audiences and revenue in categories where credibility claims require precision and trust is the actual product.
If your audience has been burned before, if your reputation is an asset you can't afford to compromise, if compliance feels like a ceiling rather than a framework — this is the work I do.
Senior marketing leadership without the full-time overhead.
As your Fractional CMO, I operate at the strategic level — owning the marketing function, directing execution, and designing the systems that create compounding growth over time.
Every engagement begins with a structured assessment. Before we commit to working together, we both need a clear picture of where the gaps are, what the opportunity looks like, and whether the architecture can support the growth you're after.
From there, ongoing engagements are scoped around your business stage, your internal capacity, and the specific demands of your regulatory environment.
Trust isn't a brand value. It's a structural decision.
And it has to be engineered.
If your business operates in an environment where audience skepticism is earned, where compliance constraints are real, where your reputation is too valuable to treat as a growth tactic — let's talk about what building it properly looks like.