Pandemic Pivot Strategy Success Stories
2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good – businesses that weren’t able to implement a pivot strategy successfully. At the time of writing this, Canada is fully in the middle of the “second wave” and we are facing increasingly tightened recommendations from health …
You Might be the Reason your Marketing Doesn’t get Results
Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails… In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren’t the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we have to acknowledge our own biases and realize that sometimes, WE are the cause of our ineffective marketing. What does …
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Top 6 Reasons Why Marketing Fails – Part 2
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That’s the point. You can read the previous post in this series, Top 6 Reasons Marketing Fails, Part 1 here. There are Many Reasons Why …
Top 6 Reasons Why Marketing Fails – Part 1
This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That’s the point. You can read the previous post in this series, What is Marketing REALLY? here. Marketing fails All. The. Time. Even the best marketers occasionally …
What is Marketing REALLY?
What is Marketing REALLY? This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to fix your broken marketing and start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That’s the point. There’s a lot of misconceptions when it comes to marketing, and as a …
Coming back from a COVID-Induced Silence
I have been silent for a while. Pretty much since COVID hit here Mid-March and turned everything upside down. Like many business owners and entrepreneurs, I started 2020 with a plan and a trajectory for growth. By the beginning of March, all my hard work and focus were paying off exponentially. Things were good. Also like many other business owners, I wasn’t really paying much attention to what was going on in the rest of …
What is a Good Email Open Rate?
Being successful with your email marketing means understanding the metrics behind your campaigns. Metrics can help you see which of your emails are doing well and where you need to improve. One of the most common metrics that people look at are open rates. It’s often the first metric people see and the first one that they judge the health of their campaign or list with. But it’s also the one that’s the least important. …
How to Start an AMAZING Email List
Here’s my disclaimer: Despite the title of this post, the content will probably be a bit of a let down. You may have found your way here expecting to find some grandiose plan to market yourself or your products to your list only to find yourself faced with the bare – and boring – mechanics of list building. I won’t apologize for that. I do promise that I operate on the goal to EDUCATE you. …
Brilliant marketing that works doesn’t have to be pretty
Marketing that Works isn’t always Attractive Hit counters, animated WordArt, Comic Sans, jarring sectional transitions, background Gifs, hard-to-read font colours, and a guest book. No, this isn’t a remnant of the 90s that someone forgot to take down. It’s a screenshot of Marvel’s website for Carol Danver’s feature flick, Captain Marvel. Yes, THAT Captain Marvel. The movie that was released in 2019. Despite my favourite man being a huge super-hero comic book geek, I’m a …
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