What happens when marketing misses its mark? 1

What happens when marketing misses its mark?

By Trina Waller | May 13, 2022

Marketing fails all the time, but if we’re lucky, it’s only because it didn’t connect the way it was intended to, and a few tweaks can save it. But occasionally, well-meaning marketing misses its target so entirely that it lands right in the “Tone-deaf and hurtful” pile of failed marketing, as ATCO, an Alberta-based company, is currently discovering. Even if you’re not familiar with ATCO as a company, you’re probably familiar with their products – …

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How to Know What Your Customers Need from You 2

How to Know What Your Customers Need from You

By Trina Waller | May 4, 2022

My inner 8-year-old is bouncing around on a sugar high like…well…an 8-year-old who ate too much sugar. We FINALLY got to watch Ghostbusters Afterlife. For a number of reasons, we had to wait, but last night was THE night. I’ve been ridiculously excited to see this movie since I saw the trailer in early 2021. And let me tell you, it did NOT disappoint. Not even a little bit. Matter of fact, it was the …

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customer-journey

How to Create a Powerful Customer Journey

By Trina Waller | January 27, 2022

  Every business needs customers, but customers don’t happen by accident. They happen because we, as business owners, create products that they want, need, and can afford. They happen because we create marketing strategies and content that is designed to attract, interest, and convince them to buy our products. In marketing, timing is everything. Making sure your audience gets the right message at the right time can make the difference between a business that takes …

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The Quick-Start Way to Plan Your Marketing for the Whole Year 3

The Quick-Start Way to Plan Your Marketing for the Whole Year

By Trina Waller | January 14, 2022

I love the beginning of the year, mostly because it’s a time for planning & goal-setting, and man, do I LOVE me a good planning session. I can get lost for hours planning out how to reach my goals. I didn’t always love planning though. For most of my life, trying to plan anything was unbearable. The thought of planning what I did next week was inconceivable, let alone what I was going to do …

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How to use Story the easy way to connect with your audience authentically 4

How to use Story the easy way to connect with your audience authentically

By Trina Waller | May 27, 2021

How many times have you ended up on someone’s list expecting it to be filled with valuable tips and insight (because that’s how they sold it) only to be delivered nothing but pitch after pitch for the first little while then everything just… stops? Only for them to show up in your inbox again a few weeks or months later with more pitches? Annoying, right?   This happens because we’re taught to think of email …

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Pandemic Pivot Strategy Success Stories 5

Pandemic Pivot Strategy Success Stories

By Trina Waller | November 21, 2020

2020 has been a rough year for small businesses. With a global pandemic and world-wide shutdowns of communities in an effort to control the spread of Covid-19, there has been an unsettling number of small businesses closing for good – businesses that weren’t able to implement a pivot strategy successfully. At the time of writing this, Canada is fully in the middle of the “second wave” and we are facing increasingly tightened recommendations from health …

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You Might be the Reason your Marketing Doesn't get Results 6

You Might be the Reason your Marketing Doesn’t get Results

By Trina Waller | July 29, 2020

Other Reasons Marketing Might Fail There are Many Reasons Why Marketing Fails…  In the previous 2-part article, I covered 6 of the most common reasons marketing fails. But those aren’t the only reasons why your marketing might not be getting results. The previous list was all about incorrectly applied marketing strategies, but as humans, we have to acknowledge our own biases and realize that sometimes, WE are the cause of our ineffective marketing. What does …

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Top 6 Reasons Why Marketing Fails - Part 2 7

Top 6 Reasons Why Marketing Fails – Part 2

By Trina Waller | July 20, 2020

This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That’s the point. You can read the previous post in this series, Top 6 Reasons Marketing Fails, Part 1 here. There are Many Reasons Why …

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Top 6 Reasons Why Marketing Fails - Part 1 9

Top 6 Reasons Why Marketing Fails – Part 1

By Trina Waller | July 12, 2020

This post is part of the Masterful Marketing for Small Business Series, where I aim to teach everything you need to know to start building a marketing strategy that works for your business. WARNING: The information contained in this series will cause you to question what you think you know about successful marketing. That’s the point. You can read the previous post in this series, What is Marketing REALLY? here. Marketing fails All. The. Time. Even the best marketers occasionally …

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