Brilliant marketing that works doesn’t have to be pretty
Marketing that Works isn’t always Attractive Hit counters, animated WordArt, Comic Sans, jarring sectional transitions, background Gifs, hard-to-read font colours, and a guest book. No, this isn’t a remnant of the 90s that someone forgot to take down. It’s a screenshot of Marvel’s website for Carol Danver’s feature flick, Captain …
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What’s the difference between a $500 and a $5000 to $10,000+ website?
There has never been a more accessible time to create a website. With countless DIY platforms on the market, literally, anyone can create a professional-looking website easily. But simply having a website isn’t enough. Your website MUST have a purpose and it MUST include 5 different strategies to be a …
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How to Choose the Best Email Marketing Platform for Your Business
I am asked ALL THE FREAKING time what the BEST email marketing & automation platform is. While most marketers have a favorite platform as the one the recommend the most, I actually don’t. Email marketing and automation has been my bread and butter service for almost my entire time in …
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Why you should avoid One-Size-Fits-All marketing
Have you ever bought an article of clothing marked “One-Size-Fits-All” and then found that it doesn’t fit you AT ALL? I think everyone has encountered this at some point in their lives. And it sucks bigtime! Thankfully, the clothing industry seems to have caught on and this isn’t as prevalent …
When is it okay to profit off someone’s misfortune or even death?
As a marketer or even any business trying to build a reputation online, we MUST be relevant. That means that what we’re posting or building has to relate to our audience in whatever ways are important to them. In this quest to find relevance, it’s not uncommon to create posts, …
Read moreWhen is it okay to profit off someone’s misfortune or even death?
Marketing is messy like that
Why am I showing you a picture of my stained bathtub? When I wash my hair after a colour touch up, it looks like I’ve murdered a small army of Smurfs in my bathtub. (Assuming, of course, that the little blue creatures also have blue blood.) The neckline of almost …
What is an email marketing audit and why do you need one?
Much to the chagrin of DIY marketers, email isn’t a “set it and forget it” solution. Nor is it as simple and straightforward as you think it should be. Yes, just about anyone can create and send an email. But there’s more to email marketing than just putting some words …
Read moreWhat is an email marketing audit and why do you need one?
How to Avoid Spam Filters When Sending Automated Emails
One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to …
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How Fear Almost Shut Down My Business
Are you letting FEAR shut down your business? I want to tell you a story. A story about fear in business. More specifically, MY fear in MY business. And how it stopped my business growth and almost resulted in me losing everything. Let me start with the backstory: Way back …
