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What’s the difference between a $500 and a $5000 to $10,000+ website?

By Trina Waller | April 7, 2019

There has never been a more accessible time to create a website. With countless DIY platforms on the market, literally, anyone can create a professional-looking website easily. But simply having a website isn’t enough. Your website MUST have a purpose and it MUST include 5 different strategies to be a …

Read moreWhat’s the difference between a $500 and a $5000 to $10,000+ website?

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How to Choose the Best Email Marketing Platform for Your Business

By Trina Waller | April 5, 2019

I am asked ALL THE FREAKING time what the BEST email marketing & automation platform is. While most marketers have a favorite platform as the one the recommend the most, I actually don’t. Email marketing and automation has been my bread and butter service for almost my entire time in …

Read moreHow to Choose the Best Email Marketing Platform for Your Business

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Why you should avoid One-Size-Fits-All marketing

By Trina Waller | April 3, 2019

Have you ever bought an article of clothing marked “One-Size-Fits-All” and then found that it doesn’t fit you AT ALL? I think everyone has encountered this at some point in their lives. And it sucks bigtime! Thankfully, the clothing industry seems to have caught on and this isn’t as prevalent …

Read moreWhy you should avoid One-Size-Fits-All marketing

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When is it okay to profit off someone’s misfortune or even death?

By Trina Waller | March 6, 2019

As a marketer or even any business trying to build a reputation online, we MUST be relevant. That means that what we’re posting or building has to relate to our audience in whatever ways are important to them.  In this quest to find relevance, it’s not uncommon to create posts, …

Read moreWhen is it okay to profit off someone’s misfortune or even death?

Marketing is messy like that

By Trina Waller | March 5, 2019

Why am I showing you a picture of my stained bathtub? When I wash my hair after a colour touch up, it looks like I’ve murdered a small army of Smurfs in my bathtub. (Assuming, of course, that the little blue creatures also have blue blood.) The neckline of almost …

Read moreMarketing is messy like that

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What is an email marketing audit and why do you need one?

By Trina Waller | December 11, 2018

Much to the chagrin of DIY marketers, email isn’t a “set it and forget it” solution. Nor is it as simple and straightforward as you think it should be. Yes, just about anyone can create and send an email. But there’s more to email marketing than just putting some words …

Read moreWhat is an email marketing audit and why do you need one?

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How to Avoid Spam Filters When Sending Automated Emails

By Trina Waller | November 30, 2018

One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to …

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How Fear Almost Shut Down My Business

By Trina Waller | November 28, 2018

Are you letting FEAR shut down your business? I want to tell you a story. A story about fear in business. More specifically, MY fear in MY business. And how it stopped my business growth and almost resulted in me losing everything. Let me start with the backstory: Way back …

Read moreHow Fear Almost Shut Down My Business

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Would your business survive if Social Media disappeared?

By Trina Waller | November 22, 2018

I recently read an article on some obscure opinion site about how Facebook had shut down a man’s political opinion page without warning. Said man was complaining about how he had spent over $300,000 in ads to get in front of his audience of almost a million likes, and how …

Read moreWould your business survive if Social Media disappeared?

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