Client Success Stories
I've worked with hundreds of clients over the years. The ones that stand out — and the ones you'll find below — aren't necessarily the biggest or the most complex. They're the ones where the real problem turned out to be something other than what it first appeared to be.
That's the thread that runs through all of them. Not that the work was simple, but that the right diagnosis changed everything.
If any of this sounds familiar, let's talk. →
Case Study: International Yoga Teacher Trainer | $12,000/Month in Redundant Costs Eliminated | 300-Hour Program Finally Built
When Simplicity Is the Strategy
An internationally recognized yoga teacher trainer had built a highly sought certification program — and a business that was quietly consuming everything she made. Twelve thousand dollars a month in redundant SaaS tools and misaligned contractor fees. Three marketing contractors running strategies that put her Yoga Alliance certification at risk. A live-only delivery model that capped her at 80 students per year and made it impossible to build the 300-hour program she'd been deferring for years. A single integrated system replaced all of it. $12,000 was cut from monthly operating costs. Enrollment hit 75 students in the first quarter. And she finally built the program she'd been putting off — because for the first time, her own business wasn't standing in the way.
Case Study: Canadian Class II Medical Device Distributor | $2M → $3.5M Revenue | 18 Months
When Regulations Feel Like a Dead End, the Real Problem is Usually the Strategy
A Canadian Class II medical device distributor watched sales drop by half when the post-Covid collapse of in-person seminars eliminated their only lead generation channel. Health Canada regulations prohibited paid advertising and health claims, leaving them convinced that without the founder in the room, the product couldn't be sold. What looked like a compliance problem was actually a strategy problem. By building a fully compliant lead generation engine around patient education rather than product promotion, and transitioning the founder's seminar into an automated funnel, revenue grew from $2M to $3.5M in 18 months — and the founder got her life back in the process.
Case Study: Children's Disability Support Coach | Program Filled in Under 30 Days | 3 Waitlisted Groups
She Didn't Need Better Marketing. She Needed to Stop Marketing.
A disability support coach had developed something genuinely needed: a structured program for parents navigating the devastating gap between a child's crisis and the support system's response. The program was ready. The audience was there. Nobody was signing up. The problem was that she was using network marketing tactics on an audience carrying deep scars from programs that had overpromised and underdelivered. The strategy shifted entirely — from outbound selling to passive inbound trust-building, built around compassion, consistency, and a lead magnet designed to give before it ever asked. Within 24 hours of launch, three parents signed up. Within 30 days, the program was full with three additional groups waitlisted.
Case Study: Canadian Kitchen & Home Distributor | Business Saved From Closure | Exit on Their Own Terms
When the System Was Ready Before They Were
When the trade show industry collapsed in early 2020, a Canada-wide distributor of premium kitchen products watched monthly revenue collapse from $100,000+ to $430. After almost 2 years of near-zero sales, they were ready to liquidate inventory and close permanently. The infrastructure to save the business had been sitting unused for years — a fully built e-commerce platform, a database of 4,500 customers, and an email strategy they'd been resisting since 2018. One carefully architected reactivation campaign generated $7,734 from a nominal investment. Six months of strategic campaigns later, they downsized their entire inventory at a profit and sold the business on their own terms instead of closing completely.