Building quiet, high-converting funnels for smart businesses that refuse to shout.
Let's skip the hype. Here's who I am.
I’m Trina Waller. I’m a strategist, a systems thinker, and a quiet force behind hundreds of functional, high-converting funnels.
I’ve spent over 20 years in marketing, ecommerce, and operations. I know how to build things that work — not just look good. I’ve worked with small business owners, online educators, ecommerce brands, and founders who are sick of being told to shout.
But for the last couple of years? I stepped back.
I didn't just rebuild my business. I rebuilt my voice.
Not because I didn’t know what I was doing. But because I was tired of the noise. Tired of overgiving. Tired of trying to operate in systems that drained me.
So I rebuilt.
Not just my business. My boundaries. My voice. My role in this industry.
Now I’m back — with more clarity, cleaner systems, and a quiet refusal to play the performance game. If you’re here for grounded strategy, focused action, and tools that meet your brain where it is… you’re in the right place.
What I Do (and Don't Do)
Build quiet systems that convert with integrity
Fix what's broken (even if no one else sees it)
Translate overthinking into clean, focused action
I don't sell hype.
I don't build funnels that manipulate or mislead
And I definitely don't do hustle theatre
My Core Values
CLARITY
over noise
PRECISION
over performance
EASE
over ego
INTEGRATION
over imitation
RESPECT
for energy and nuance
These aren't just ideals. They're baked into every system I build, every strategy I recommend, and every offer I release.
And if you’re wondering if we’ll work well together…
You’ll probably like working with me if:
- You want calm confidence, not a personal cheerleader
- You’re open to real feedback — and are ready to act on it
- You’re tired of guessing, second-guessing, and spinning your wheels
And if not? That’s okay too.
There’s no shame in opting out of someone else’s noise. There's power in creating your own signal.