Practical, actionable talks on funnels, lifecycle strategy, email, and effective marketing.
Book Trina Waller for Your Event or Workshop
Trina Waller is a marketing strategist, funnel architect, and lifecycle specialist with more than fifteen years of hands-on experience in eCommerce, digital marketing, and customer journey optimization. She is the creator of Inbox Frequency and the CARES messaging framework, tools used across industries to help businesses communicate with clarity instead of noise.
Trina’s work centers around “quiet marketing” — an intentional, non-hype approach to building systems that convert cold traffic, deepen trust, and create sustainable growth. She has designed funnels and lifecycle systems for dozens of industries, managed complex eCommerce operations, and led high-performing marketing teams through rapid change.
Speaking Style
Trina’s talks are practical, direct, and grounded. Actionable insight delivered with calm confidence.
She blends strategy with real-world experience, focusing on clarity, systems thinking, and immediately usable takeaways.
Signature Talks
Quiet Marketing: High-Converting Strategy Without the Megaphone
A grounded approach to building authentic, effective marketing systems when traditional high-energy methods don’t feel aligned.
Not every entrepreneur resonates with loud, high-energy marketing. This talk explores how to build authentic, effective funnels using clarity, intent, and human-centered systems instead of hype.
Key takeaways: identity-aligned marketing, resonance vs. volume, building demand quietly but powerfully.
How to Diagnose Invisible Failure Points in Funnels
How to uncover subtle breakdowns inside funnels before they become expensive problems.
Most funnels don’t fail loudly — they fail quietly. This session teaches audiences how to spot subtle breakdowns, understand customer behavior, and fix the real problems instead of surface symptoms.
Key takeaways: early-warning signals, diagnostic frameworks, practical fixes for broken funnels.
Email That Converts in Noisy Markets
A practical look at using the CARES framework to create email sequences that drive action.
Email remains the highest-ROI marketing channel — when done well. This talk introduces the CARES framework and shows how to craft sequences that engage, nurture, and convert without overwhelm.
Key takeaways: sequencing mastery, ethical persuasion, email design for cold and warm audiences.
Lifecycle Systems for Cold Audiences
How to turn strangers into buyers through intentional journeys and behavior-aware messaging.
Cold traffic isn’t the enemy — poorly structured journeys are. Trina breaks down how to turn strangers into buyers through intentional lifecycle design and behavior-aware messaging.
Key takeaways: journey mapping, messaging cohesion, retention-first thinking.
The Anatomy of an Irresistible Offer
How to build offers people immediately understand — and actually want to buy.
Every funnel problem eventually becomes an offer problem. This talk breaks down what makes offers convert, why most fail, and how to build offers that sell — even to cold audiences.
Key takeaways: essential offer elements, common failure points, demand-driven positioning.
AI-Assisted Marketing Systems: Scale Your Output Without Scaling Chaos
How to scale your marketing without burning out, even as a small team.
AI doesn’t replace strategy — but it can streamline it. This talk covers how modern businesses can integrate AI into daily marketing operations without losing voice or vision.
Key takeaways: practical AI workflows, tools for small teams, where human judgment matters most.
Book Trina Waller
Why Organizers Book Trina:
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15+ years building and diagnosing real-world funnels and lifecycle systems
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Known for translating complex strategy into clear, actionable insight
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Experienced in live workshops, internal trainings, and strategic sessions
Interested in bringing one of these talks to your audience?
Use the form below to check Trina’s availability and start your booking.