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complaints

How to turn customer complaints into a loyal client base

by Trina Waller
Note: This article originally appeared on my previous website in 2014. I’m reposting it here because it’s still relevant. How can you turn customer complaints into a loyal client base? Several years ago, I was hired by a company that had a long history of poorly handling of customer complaints.  This company was plagued by ...

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Categories General Business Advice

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Trina Waller Strategic Marketing

Metro Vancouver, BC


My home and my work are rooted in the Fraser Valley, on the traditional, ancestral, and unceded territory of the Leq'á:mel, Mathxwí, and Semá:th First Nations. I am grateful to live and work here, and I hold deep respect for the communities who have cared for this land long before it had the names I know it by. I am grateful to call this place home, and I acknowledge the peoples who have stewarded this land since time immemorial.

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