Why you should avoid One-Size-Fits-All marketing
Have you ever bought an article of clothing marked “One-Size-Fits-All” and then found that it doesn’t fit you AT ALL? I think everyone has encountered this at some point in their lives. And it sucks bigtime! Thankfully, the clothing industry seems to have caught on and this isn’t as prevalent as it used to be, but the marketing industry has now taken over. All too often I see this approach from my counterparts and the …
When is it okay to profit off someone’s misfortune or even death?
As a marketer or even any business trying to build a reputation online, we MUST be relevant. That means that what we’re posting or building has to relate to our audience in whatever ways are important to them. In this quest to find relevance, it’s not uncommon to create posts, articles or even products around topics that are currently trending online. As a matter of fact, it’s almost crucial to getting seen. But can you …
Marketing is messy like that
Why am I showing you a picture of my stained bathtub? When I wash my hair after a colour touch up, it looks like I’ve murdered a small army of Smurfs in my bathtub. (Assuming, of course, that the little blue creatures also have blue blood.) The neckline of almost all my sweaters is blue, as are all my pillowcases. And no matter how careful I am, there are blue stains splattered throughout my bathroom. …
What is an email marketing audit and why do you need one?
Much to the chagrin of DIY marketers, email isn’t a “set it and forget it” solution. Nor is it as simple and straightforward as you think it should be. Yes, just about anyone can create and send an email. But there’s more to email marketing than just putting some words together and hitting send. It takes a bit of strategy and a lot of behind-the-scenes work to create a successful email campaign. Doing regular audits …
How to Avoid Spam Filters When Sending Automated Emails
One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to consider themselves as a spammer; spammers are gross, yucky, basement-dwelling mouth-breathers trying to scam people out of their money, not Karen down the street who’s …
6 Tips to Successfully Work from Home
If you’re new to working from home, it can seem a little intimidating. Initially, it can be hard to find your groove, especially if you’ve never done it before, but there are many perks to not having to go into the office: Note: This article was originally published on my previous website back in 2013. I’ve reposted it here because it’s still relevant. Despite what the majority of society believes, working from home is HARD. …
How to turn customer complaints into a loyal client base
Note: This article originally appeared on my previous website in 2014. I’m reposting it here because it’s still relevant. How can you turn customer complaints into a loyal client base? Several years ago, I was hired by a company that had a long history of poorly handling of customer complaints. This company was plagued by operational problems that created an atmosphere ripe for the creation of unhappy customers and their policies in handling complaints were …
How Fear Almost Shut Down My Business
Are you letting FEAR shut down your business? I want to tell you a story. A story about fear in business. More specifically, MY fear in MY business. And how it stopped my business growth and almost resulted in me losing everything. Let me start with the backstory: Way back in 2013/2014, Canada completely turned the digital marketing world on its head when it implemented some of the strongest (at the time) anti-spam legislation in …
Would your business survive if Social Media disappeared?
I recently read an article on some obscure opinion site about how Facebook had shut down a man’s political opinion page without warning. Said man was complaining about how he had spent over $300,000 in ads to get in front of his audience of almost a million likes, and how it was unfair of Facebook to just shut him down and take his entire livelihood away from him with no warning whatsoever. Now, I don’t …
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