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General Marketing Advice

Would your business survive if Social Media disappeared?

by Trina Waller
I recently read an article on some obscure opinion site about how Facebook had shut down a man’s political opinion page without warning. Said man was complaining about how he had spent over $300,000 in ads to get in front of his audience of almost a million likes, and how it was unfair of Facebook ...

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Categories General Marketing Advice, Email Marketing, Sales Funnels

Are you ready for Canada’s new Anti-Spam Legislation? Probably.

by Trina Waller
  Note: This article originally appeared on my previous website. I am reposting it to provide context for this article. CASL – Canadian Anti-Spam Legislation – is set to roll out July 1, 2014. Ironically, it has caused a LOT of emails to be sent out from business looking to have their subscribers reconfirm their ...

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Categories General Marketing Advice, Email Marketing
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Trina Waller Strategic Marketing

Metro Vancouver, BC


My home and my work are rooted in the Fraser Valley, on the traditional, ancestral, and unceded territory of the Leq'á:mel, Mathxwí, and Semá:th First Nations. I am grateful to live and work here, and I hold deep respect for the communities who have cared for this land long before it had the names I know it by. I am grateful to call this place home, and I acknowledge the peoples who have stewarded this land since time immemorial.

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