Email Marketing Archives ⋆ Trina Waller Strategic

On Culture & Cults: The Faint Line in Women’s Networking

Be Careful You Don't Build a Cult While Building Culture The line between culture and cult is VERY faint, and white women frequently create the wrong one. I got pulled into some girl drama a while back. Drama that I didn’t start. Drama that I didn’t have a role in. Drama that I didn’t have ...

September is Glorious — and Terrifying: A Reflection on Chronic Illness

by Trina Waller

September is my Favourite Month. It Also Scares the Crap Outta Me. Chalk this one up as “journal entry” because I’m too anxious to tie it to a business lesson today. Content Warning: Medical trauma, near-death experiences, and subtle mentions of fertility issues. September is my favourite month. It’s still technically summer, but the first ...

The Hidden Costs of Visibility in Entrepreneurship

by Trina Waller

Yesterday I Had a Panic Attack in Front of 100 Strangers. I’m Also an Experienced Public Speaker. Yesterday, I found myself having a full-blown panic attack in front of 100 mostly strangers, and it was one of the most weirdly validating experiences I’ve had as an adult. It wasn’t one of those situations where I ...

In Defense of the Marketing Tactic I’ve Always Hated

by Trina Waller

In Defense of the Tactic I’ve Always Hated Marketing, by definition, is the process of getting people to buy, spend, or act in a way that they maybe wouldn’t have without the marketing. And if you’re not careful, it can get VERY predatory very quickly. All it takes is an extra push, a descriptor that ...

Everything you need to know about Sales Funnels – Pt 1

by Trina Waller

A Sales Funnel is simply the process a business uses to turn prospects into customers or clients, regardless of what you sell or how you’re selling it. It goes by many names, but they’re all the same thing: Conversion Funnel Purchase Funnel Customer Funnel Automation Funnel In recent years, some funnel experts have started referring ...

The Do’s and Don’ts of Effective Lead Magnets

by Trina Waller

I recently had the opportunity to sign up for and review a whole bunch of lead magnets. Some stand out as exceptionally well done, but most of them? Unremarkable and not particularly memorable. This ISN’T what you want your lead magnet to be. Your lead magnet is likely going to be your audience’s FIRST introduction ...

What happens when marketing misses its mark?

by Trina Waller

Marketing fails all the time, but if we’re lucky, it’s only because it didn’t connect the way it was intended to, and a few tweaks can save it. But occasionally, well-meaning marketing misses its target so entirely that it lands right in the “Tone-deaf and hurtful” pile of failed marketing, as ATCO, an Alberta-based company, ...

How to Know What Your Customers Need from You

by Trina Waller

My inner 8-year-old is bouncing around on a sugar high like...well...an 8-year-old who ate too much sugar. We FINALLY got to watch Ghostbusters Afterlife. For a number of reasons, we had to wait, but last night was THE night. I've been ridiculously excited to see this movie since I saw the trailer in early 2021. ...

How to use Story the easy way to connect with your audience authentically

by Trina Waller

How many times have you ended up on someone’s list expecting it to be filled with valuable tips and insight (because that’s how they sold it) only to be delivered nothing but pitch after pitch for the first little while then everything just… stops? Only for them to show up in your inbox again a ...