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Anti-Spam Legislation

How to Avoid Spam Filters When Sending Automated Emails

by Trina Waller
One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to consider themselves as a spammer; ...

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Categories Email Marketing, Sales Funnels

Are you ready for Canada’s new Anti-Spam Legislation? Probably.

by Trina Waller
  Note: This article originally appeared on my previous website. I am reposting it to provide context for this article. CASL – Canadian Anti-Spam Legislation – is set to roll out July 1, 2014. Ironically, it has caused a LOT of emails to be sent out from business looking to have their subscribers reconfirm their ...

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Categories General Marketing Advice, Email Marketing

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Trina Waller Strategic Marketing

Metro Vancouver, BC


My home and my work are rooted in the Fraser Valley, on the traditional, ancestral, and unceded territory of the Leq'á:mel, Mathxwí, and Semá:th First Nations. I am grateful to live and work here, and I hold deep respect for the communities who have cared for this land long before it had the names I know it by. I am grateful to call this place home, and I acknowledge the peoples who have stewarded this land since time immemorial.

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