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Metrics

What is a Good Email Open Rate?

by Trina Waller
Being successful with your email marketing means understanding the metrics behind your campaigns. Metrics can help you see which of your emails are doing well and where you need to improve. One of the most common metrics that people look at are open rates. It’s often the first metric people see and the first one ...

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Categories Email Marketing, Metrics, Sales Funnels

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Trina Waller Strategic Marketing

Metro Vancouver, BC


My home and my work are rooted in the Fraser Valley, on the traditional, ancestral, and unceded territory of the Leq'á:mel, Mathxwí, and Semá:th First Nations. I am grateful to live and work here, and I hold deep respect for the communities who have cared for this land long before it had the names I know it by. I am grateful to call this place home, and I acknowledge the peoples who have stewarded this land since time immemorial.

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