List Building Archives ⋆ Trina Waller Strategic

The Do’s and Don’ts of Effective Lead Magnets

I recently had the opportunity to sign up for and review a whole bunch of lead magnets. Some stand out as exceptionally well done, but most of them? Unremarkable and not particularly memorable. This ISN’T what you want your lead magnet to be. Your lead magnet is likely going to be your audience’s FIRST introduction ...

How to Start an AMAZING Email List

by Trina Waller

Here’s my disclaimer: Despite the title of this post, the content will probably be a bit of a let down. You may have found your way here expecting to find some grandiose plan to market yourself or your products to your list only to find yourself faced with the bare - and boring - mechanics ...