Sales Funnels Archives ⋆ Page 2 of 2 ⋆ Trina Waller Marketing

How to Choose the Best Email Marketing Platform for Your Business

I am asked ALL THE FREAKING time what the BEST email marketing & automation platform is. While most marketers have a favorite platform as the one the recommend the most, I actually don’t. Email marketing and automation has been my bread and butter service for almost my entire time in business and I’ve had the ...

Why you should avoid One-Size-Fits-All marketing

by Trina Waller

Have you ever bought an article of clothing marked “One-Size-Fits-All” and then found that it doesn’t fit you AT ALL? I think everyone has encountered this at some point in their lives. And it sucks bigtime! Thankfully, the clothing industry seems to have caught on and this isn’t as prevalent as it used to be, ...

Marketing is messy like that

by Trina Waller

Why am I showing you a picture of my stained bathtub? When I wash my hair after a colour touch up, it looks like I’ve murdered a small army of Smurfs in my bathtub. (Assuming, of course, that the little blue creatures also have blue blood.) The neckline of almost all my sweaters is blue, ...

What is an email marketing audit and why do you need one?

by Trina Waller

Much to the chagrin of DIY marketers, email isn’t a “set it and forget it” solution. Nor is it as simple and straightforward as you think it should be. Yes, just about anyone can create and send an email. But there’s more to email marketing than just putting some words together and hitting send. It ...

How to Avoid Spam Filters When Sending Automated Emails

by Trina Waller

One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to consider themselves as a spammer; ...

Would your business survive if Social Media disappeared?

by Trina Waller

I recently read an article on some obscure opinion site about how Facebook had shut down a man’s political opinion page without warning. Said man was complaining about how he had spent over $300,000 in ads to get in front of his audience of almost a million likes, and how it was unfair of Facebook ...