Email Marketing Archives ⋆ Page 2 of 2 ⋆ Trina Waller Marketing

What is a Good Email Open Rate?

Being successful with your email marketing means understanding the metrics behind your campaigns. Metrics can help you see which of your emails are doing well and where you need to improve. One of the most common metrics that people look at are open rates. It’s often the first metric people see and the first one ...

How to Start an AMAZING Email List

by Trina Waller

Here’s my disclaimer: Despite the title of this post, the content will probably be a bit of a let down. You may have found your way here expecting to find some grandiose plan to market yourself or your products to your list only to find yourself faced with the bare - and boring - mechanics ...

Brilliant marketing that works doesn’t have to be pretty

by Trina Waller

Marketing that Works isn't always Attractive Hit counters, animated WordArt, Comic Sans, jarring sectional transitions, background Gifs, hard-to-read font colours, and a guest book. No, this isn't a remnant of the 90s that someone forgot to take down. It's a screenshot of Marvel's website for Carol Danver's feature flick, Captain Marvel. Yes, THAT Captain Marvel. ...

How to Choose the Best Email Marketing Platform for Your Business

by Trina Waller

I am asked ALL THE FREAKING time what the BEST email marketing & automation platform is. While most marketers have a favorite platform as the one the recommend the most, I actually don’t. Email marketing and automation has been my bread and butter service for almost my entire time in business and I’ve had the ...

Marketing is messy like that

by Trina Waller

Why am I showing you a picture of my stained bathtub? When I wash my hair after a colour touch up, it looks like I’ve murdered a small army of Smurfs in my bathtub. (Assuming, of course, that the little blue creatures also have blue blood.) The neckline of almost all my sweaters is blue, ...

What is an email marketing audit and why do you need one?

by Trina Waller

Much to the chagrin of DIY marketers, email isn’t a “set it and forget it” solution. Nor is it as simple and straightforward as you think it should be. Yes, just about anyone can create and send an email. But there’s more to email marketing than just putting some words together and hitting send. It ...

How to Avoid Spam Filters When Sending Automated Emails

by Trina Waller

One of the questions I am asked the MOST when it comes to email is how to avoid spam filters when sending out automated emails. There’s a GINORMOUS disconnect between what people consider spam when they receive it, versus what they consider spam when they send it. Nobody wants to consider themselves as a spammer; ...

Would your business survive if Social Media disappeared?

by Trina Waller

I recently read an article on some obscure opinion site about how Facebook had shut down a man’s political opinion page without warning. Said man was complaining about how he had spent over $300,000 in ads to get in front of his audience of almost a million likes, and how it was unfair of Facebook ...

Are you ready for Canada’s new Anti-Spam Legislation? Probably.

by Trina Waller

Note: This article originally appeared on my previous website. I am reposting it to provide context for this article. CASL – Canadian Anti-Spam Legislation – is set to roll out July 1, 2014. Ironically, it has caused a LOT of emails to be sent out from business looking to have their subscribers reconfirm their ...